Cebu Landmasters Inc. said Friday it opened its first hotel outside Cebu City and the largest international hotel in Bacolod City, expanding its footprint in the Visayas and Mindanao tourism industry.
“We are expecting our hospitality business to rise as we now have over 1,700 keys in our portfolio. Our hotels are already performing well as of the first quarter of 2024, with a revenue surge of 37 percent year-on- year. The launch of Citadines Bacolod City, in addition to our three operational hotels in Cebu, will definitely reinforce this growth,” CLI chairman and chief executive Jose Soberano III said.
The P2 billion 200-room Citadines Bacolod City operated by The Ascott Limited is a project of CCLI Premier Hotels, a joint venture of CLI in partnership with Capitaine Inc.
“We are excited for the opening of the largest international hotel in Bacolod City that features five amenity areas and five food and beverage outlets. Citadines Bacolod City also has a business lounge and meeting rooms for conferences,” said Mathias Bergundthal, director of asset of CLI Hotels and Resorts, the CLI subsidiary that manages the company’s hospitality portfolio.
Citadines Bacolod City has a 1,000-square-meter convention center with a pillarless ballroom perfect for corporate or non-commercial gatherings.
“Our ballroom can accommodate up to 650 heads and we will already be accepting MICE event bookings starting in July 2024,” Bergunthal said.
Citadines Bacolod City is located along Lacson Ave., just 30 minutes away from the Bacolod-Silay airport and the North Bus Terminal.
It is also close to all major tourist attractions and go-to places in Bacolod.
CLI has three operational hotels in Cebu City, including Citadines Cebu City with 180 rooms, lyf Cebu City with 159 rooms and The Pad Co-Living with 258 rooms.
The listed company is also set to complete Citadines Paragon Davao with 263 rooms and Radisson Red with 144 rooms by the end of 2024.
Construction and development are underway for Sofitel Cebu City, Abaca Resort Mactan, Mercure Cebu Downtown and Magspeak Mountain Resort & Villas.
“We now have four operational hotels and six are to be opened in the next two years. All of these 10 CLI hotels in key areas in VisMin are poised to drive future hospitality revenue growth for the company,” Bergundthal said.